I created a complete visual brand identity for Graduwit that brings their vision to life! Starting with their logo, fonts, and color palette, building a cohesive look that feels fresh and approachable. The website is simple and friendly with custom illustrations to tell their story in an engaging way. We developed a full toolkit of brand materials: social media templates that keep their online presence consistent, flexible presentation decks, illustrations, process guides, and a user-friendly style guide that makes it easy for their team to maintain the brand’s personality.


Goal
The goal was to build a brand that stood out from the competition and focus on the U, the student, not some talking head who once worked in admissions name dropping colleges. With an advertising approach to brand the brilliance of a student, we created numerous bold and collegiate visual assets to capture the excitement of finding your college.




This will hide itself!
I created a complete visual brand identity for Graduwit that brings their vision to life! Starting with their logo, fonts, and color palette, building a cohesive look that feels fresh and approachable. The website is simple and friendly with custom illustrations to tell their story in an engaging way. We developed a full toolkit of brand materials: social media templates that keep their online presence consistent, flexible presentation decks, illustrations, process guides, and a user-friendly style guide that makes it easy for their team to maintain the brand’s personality.


Goal
The goal was to build a brand that stood out from the competition and focus on the U, the student, not some talking head who once worked in admissions name dropping colleges. With an advertising approach to brand the brilliance of a student, we created numerous bold and collegiate visual assets to capture the excitement of finding your college.




This will hide itself!
I created a complete visual brand identity for Graduwit that brings their vision to life! Starting with their logo, fonts, and color palette, building a cohesive look that feels fresh and approachable. The website is simple and friendly with custom illustrations to tell their story in an engaging way. We developed a full toolkit of brand materials: social media templates that keep their online presence consistent, flexible presentation decks, illustrations, process guides, and a user-friendly style guide that makes it easy for their team to maintain the brand’s personality.


Goal
The goal was to build a brand that stood out from the competition and focus on the U, the student, not some talking head who once worked in admissions name dropping colleges. With an advertising approach to brand the brilliance of a student, we created numerous bold and collegiate visual assets to capture the excitement of finding your college.




This will hide itself!